Press Releases

SanDisk Introduces its SanDisk Tech Assisted Refresh (STAR) for Corporate Environments

Sep 30, 2014

Industry’s First Client SSD Upgrade Service Designed to Make Employee Laptop
Renovations Friction-Free

INTEROP, NEW YORK, Sept. 30, 2014 – SanDisk Corporation (NASDAQ: SNDK, a global leader in flash storage solutions, today announced its SanDisk Tech Assist Refresh (STAR) program for the company’s X-series line of client SSDs. This innovative new service provides corporate CIOs and IT decision makers with a hassle free solution for upgrading their fleet of employee laptops from slower hard disk drives to higher performance, lower power and more reliable SSDs. Through the STAR program, SanDisk relieves IT departments of having to manage all aspects of upgrading corporate laptops such as, endpoint inventory analysis, employee service scheduling, system upgrades, data migration, daily progress reporting, post-upgrade analysis and support.

“At SanDisk we’re keenly focused on being a trusted advisor to CIOs and IT decision makers in order to help address their key pain points—security, system reliability, employee productivity, and capex,” said Tarun Loomba, vice president of marketing, client storage solutions at SanDisk. “Our X-series portfolio is designed to address these pain points, and now with our STAR program, we can go one step further by relieving CIOs from the cumbersome process of migrating corporate information from existing HDD-based laptops to our highly-reliable, performance enhancing X-series SSDs, and do it for them in a timely, cost-effective manner.”

With today’s increasingly mobile, 24/7 workforce, the demand for responsive computer applications is quickly expanding, which requires a high-performing, power efficient and reliable laptop. According to a survey conducted by IDC of mobile workers who owned at least one PC or Mac computer, 40 percent of respondents are interested in upgrading a PC within the next 12 months; 97 percent of respondents identify the PC as their primary computing device; and 83 percent believe it's more productive than a smartphone1. Often, the bulk of a PC may be working, but over time, due to disk utilization and software updates, the performance degrades to the point where it impedes what employees need it to do. Worse yet, it fails completely, often as a result of a mechanical disk drive failure. Rather than replace the entire device, an upgrade to a high-performance, highly reliable SSD allows companies to supercharge that PC quickly and for a fraction of the cost.

SanDisk’s X-series SSDs are the perfect solution to extend the life of a fleet of corporate desktops, laptops, and workstations. With a corporate-wide, tech-assisted refresh, swapping out aging mechanical hard drives for state-of-the art SanDisk SSDs is a seamless, efficient process that has minimal impact on the business. The new STAR program helps CIOs:

  • Reduce Cost and Increase Productivity—Replacing legacy HDDs with SSDs can contribute to an annual cost savings of up to $608 per unit through an 18-month PC lifecycle extension3, a 35 percent increase in employee productivity2, an 86 percent reduction in IT Labor2, and a 15x performance boost per system4.
  • Decrease Risk—Data migration is no simple task. When upgrading a fleet of corporate laptops, CIOs must ensure they can transfer employees’ data safely, cost effectively, and with reduced business disruption. The STAR program helps CIOs and IT decision makers (ITDM) confidently and efficiently move data where it needs to go.
  • Limit Disruptions—SanDisk’s team of skilled specialists and time-tested tools make the process of migrating to an SSD efficient and friction-free, reducing interruptions to business operations and application availability.

“Employee frustration with our current systems was rising and we knew we needed to do something. The STAR program was the perfect fit for us. Not only did it come with SanDisk’s brand name, reputation and leadership in the industry, but we were impressed by the fact that SanDisk proposed a complete solution, as opposed to selling a component,” said Carlos Gutierrez, vice president, silicon systems and solutions, Lattice Semiconductor. “We didn’t have to worry about the environment, the software, the upgrade, the downtime, etc. and we were able to get a 50-60 percent performance boost from the SSDs literally overnight, with very little overhead from our IT team and very little impact on our productivity.”

To learn more about SanDisk’s new STAR services program, please attend an informational session taking place at Interop New York on Wednesday, October 1 at 11:30 a.m. ET in the Vendor Tech Room #1 on the Expo Floor or visit SanDisk in booth #242 during the show, taking place at the Jacob Javits Convention Center. Additional information on the program, as well as customer testimonial videos from Lending Tree and Lattice Semiconductor, can be found at

About SanDisk

SanDisk Corporation (NASDAQ: SNDK), a Fortune 500 and S&P 500 company, is a global leader in flash storage solutions. For more than 25 years, SanDisk has expanded the possibilities of storage, providing trusted and innovative products that have transformed the electronics industry. Today, SanDisk’s quality, state-of-the-art solutions are at the heart of many of the world's largest data centers, and embedded in advanced smart phones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands of retail stores worldwide. For more information, visit

About Interop®

Interop® is the leading independent technology conference and expo series designed to inform and inspire the world’s IT community. Part of UBM Tech's family of global brands, Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet program, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. Interop Las Vegas is the flagship event held each spring, with Interop New York held each fall, with annual international events in India, London and Tokyo, all produced by UBM Tech and partners. For more information about these events, visit

© 2014 SanDisk Corporation. All rights reserved. SanDisk is a trademark of SanDisk Corporation, registered in the United States and other countries. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

1 Survey by Intel and IDC, “Exploring our Digital Dependence,” August 2013.
2 IDC: “The Total Cost of Ownership of a SSD-enabled PC” (July 2011)
3 Based on SanDisk internal estimates
4 SanDisk internal testing: PCMark Vantage, April 2013. Platform: Intel H77-Intel® Core™ i7-37700 processor 3.4GHz, 8M, Ivy Bridge, 4GB non-ECC SDRAM, 1600MHz DDR3, Win 8 64-bit. Storage: SanDisk SSD 16GB, 128GB, Seagate HDD 5400.6 750GB, Hitachi HDD 7200 256GB.

This news release contains certain forward-looking statements, including expectations for technology, product and service introductions, technology and product capabilities, costs and performance and markets that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: the market demand for our products or services may grow more slowly than our expectations or our products or services may not be available in the capacities that we expect, perform as expected, or achieve the benefits expected, or the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K. We do not intend to update the information contained in this news release.

Media Contact:
Siobhan Lyons
SanDisk Corporation


SanDisk Press Contact