Press Releases


Sep 14, 2011


  • Introduces professional-grade imaging card with fastest write performance of any SD™ card to date
  • Ships 64GB microSDXC™ card-can double phone and tablet storage
  • Creates new SanDisk product category of devices that are designed for long-term data preservation

MILPITAS, Calif., September 14, 2011- SanDisk Corporation (NASDAQ: SNDK), a global leader in flash memory storage solutions, today unveiled a broad lineup of new retail products and introduced a new preservation solutions category. SanDisk's product portfolio addresses all market segments-from mobile phones and cameras to notebooks and tablets-and use cases ranging from entry level to professional.

"Our flash storage solutions help consumers capture more photos, load their mobile apps faster, share exciting moments with friends and preserve their memories for generations to come," said Bob O'Keefe, vice president, retail marketing, SanDisk.

Preserve the Memories
SanDisk® Memory Vault: SanDisk introduced a new product that is tested to preserve images in their original quality for up to 100 years1. The SanDisk Memory Vault provides consumers with a convenient, reliable way to pass down their images for generations to come-a photo album for the digital age.

SanDisk released the results from an online survey conducted on its behalf by Harris Interactive from July 28-August 1, 2011 among 2,294 U.S. adults aged 18 and older2. The survey found that 79 percent of U.S. adults who have digital photos plan on passing them down to future generations. Photos are so precious that 64 percent of U.S. adults would not consider destroying their family photo collection for any amount of money, not even for one million dollars.

Valuable photos deserve reliable storage solutions. SanDisk developed the SanDisk Memory Vault using Chronolock™ technology, which incorporates the key elements of advanced solid-state storage to create a proprietary memory management solution. This allows the device to provide consumers with peace of mind that their precious photos and videos will be preserved for up to 100 years. The SanDisk Memory Vault comes in 8 gigabyte3 (GB) and 16GB capacities carrying MSRPs of $49.99 and $89.99. To learn more about the online survey and the SanDisk Memory Vault, click here.

Capture the Moments
64GB SanDisk Extreme® Pro™ SDXC™ UHS-I Card: SanDisk doubled the performance and capacity of its professional-grade imaging lineup to create a new SD card based on the latest SD 3.0 specification's Ultra High Speed (UHS) bus architecture. The card offers the fastest write performance of any SD card in the world to date and is ideal for imaging enthusiasts using UHS-enabled cameras.

The card's up to 90 megabyte per second (MB/sec)4 write speeds let photographers capture a series of RAW images using burst mode, and its UHS Speed Class 1 rating can record Full HD videos5. The card features up to 95MB/sec read speeds capable of supporting transfer of photos to a computer in half the time. SanDisk Extreme Pro SDHC™ and SDXC™ UHS-I cards come in 8GB to 64GB capacities with MSRPs starting at $109.99.

64GB SanDisk® Mobile Ultra™ microSDXC™ Card: SanDisk's new 64GB microSDXC card can double the capacity of even the most advanced smartphones and tablets. The UHS-based, high-capacity card features up to 30MB/sec4 transfer speeds and offers the Class 6 performance needed to capture Full HD videos. The card is compatible with any tablet or smartphone equipped with a microSDXC card slot.

Mobile phone sales are expected to reach 1.7 billion in 2014, and the majority of these handsets will include microSDXC card slots, according to Strategy Analytics, Slotted Phone Shipments Forecast, 12/10. Mobile phones allow consumers to create and enjoy an increasing amount of digital content, ranging from user-generated Full HD videos to full-length feature films and videogames. High-capacity mobile memory cards provide the storage expansion consumers need to keep up with the explosion of digital content.

SanDisk Mobile Ultra cards come in capacities ranging from 4GB to 64GB to meet a variety of needs, with MSRPs starting at $24.99.

Share the Experiences
Cruzer® Fit™ and Cruzer® Switch™ USB Flash Drives: SanDisk's new Cruzer Fit USB flash drive is about the size of a dime, fitting easily into USB-compatible tablets and notebooks for convenient storage expansion. The drive comes in 4GB to 16GB capacities with MSRPs starting at $24.99.

SanDisk's new Cruzer Switch USB flash drive features a cap-less, slider-less, flip-top design for easy portability and comes in 2GB to 32GB capacities with MSRPs starting at $19.99.

SanDisk® SecureAccess™ Software: SanDisk offers encryption and online backup features (up to 2GB optionally available*) on almost all of its retail USB drives. The software creates a password-protected** private vault on the drive that lets consumers share the files they want while protecting sensitive data.

ImageMate® All-in-One USB 3.0 Reader/Writer: Based on USB 3.0 interface transfer performance of up to 500MB/s***, this card reader/writer reduces transfer time when downloading data from a card to a computer. Outfitted with four card slots, this compact solution supports all major card formats and is backwards compatible with USB 2.0-enabled devices. Its sleek vertical design and small footprint makes this a great choice for stylish and fast photo and video transfer. The reader/write carries an MSRP of $49.99.

The new products are available now at and will reach retailers next month.

About SanDisk
SanDisk Corporation (NASDAQ: SNDK) is a global leader in flash memory storage solutions, from research and development, product design and manufacturing to branding and distribution for OEM and retail channels. Since 1988, SanDisk's innovations in flash memory and storage system technologies have provided customers with new and transformational digital experiences. SanDisk's diverse product portfolio includes flash memory cards and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market. SanDisk's products are used by consumers and enterprise customers around the world.

SanDisk is a Silicon Valley-based S&P 500 and Fortune 500 company, with more than half its sales outside the United States. For more information, visit

1 To learn more, visit
2 Survey Methodology: This survey was conducted online within the United States by Harris Interactive on behalf of SanDisk from July 28- August 1, 2011 among 2,294 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact
3 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage.
4Based on SanDisk internal testing; performance may be lower depending upon host device, OS and application. 1 megabyte (MB) = 1 million bytes.
5Compatible device required. Full HD (1920X1080X30fps) HD (1280x720x30fps) & 3D video support may vary based upon host device, file size, resolution, compression, bit rate, content and other factors. See
*Registration required. Terms and conditions apply.
** Password protection uses 128-bit AES encryption and is supported by Windows® XP, Windows® 7 and Mac OS X10.5+ (software download required for Mac, visit
*** Based on USB 3.0 specification; performance may vary depending upon use case. 8 bits = 1 byte. 1 megabyte (MB) = 1 million bytes.

SanDisk's product and executive images can be downloaded from
SanDisk's web site/home page address:

SanDisk, the SanDisk logo, Cruzer, ImageMate and SanDisk Extreme are trademarks of SanDisk Corporation, registered in the United States and other countries. SanDisk Extreme Pro, Cruzer Fit, Cruzer Switch, SanDisk Mobile Ultra, Chronolock and SanDisk SecureAccess are trademarks of SanDisk Corporation. The microSDXC, SD and SDXC marks and logos are trademarks of SD-3C, LLC. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Mac OS is a trademark of Apple Inc. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This press release contains certain forward-looking statements, including expectations for new products, applications, features, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: the market demand for our products may grow more slowly than our expectations, our products may not be available in the prices or the capacities that we expect, or our products may not perform as expected and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our quarterly reports on Form 10-Q and our annual report on Form 10-K. We do not intend to update the information contained in this press release.

Media Contacts:
Tom Beermann
SanDisk Corporation



SanDisk Press Contact